The AI hiring secret that let Ohla US hire 7× faster
Ohla US staffs in-store product demos and sampling campaigns for major CPG brands across the U.S. When a beauty brand client expanded aggressively, Head of Talent Amanda Harrison had to fill 50+ roles simultaneously, with 600 applications flooding in every week. Legacy video tools kept breaking on mobile, and manual screening couldn't keep pace. After switching to Truffle, Amanda went from hiring 10 people per week to 70, while the team's average sales per shift jumped 140%.
- +140% Average sales per shift 2 → 4.8
- +47 pp Team meeting sales quota 40% → 87%
- 7× faster Weekly hiring throughput 10 → 70
- 10× boost Candidate screening capacity 30/day → 600/week
Watch Amanda walk through how Ohla US scaled hiring from 10 to 70 per week.
Founded as the U.S. division of a 50-year-old Latin-American marketing powerhouse, Ohla US specializes in staffing in-store sampling and product demonstrations for leading CPG brands. When a major beauty brand client chose to expand in the American market, Ohla US faced rapid growth and even faster hiring demands.
The challenge
Amanda Harrison, Head of People and Talent at Ohla US, single-handedly manages the entire hiring lifecycle, juggling:
- Up to 50 simultaneous openings for brand ambassadors and product demonstrators
- A deluge of 500–600 applications weekly, primarily via quick-apply job boards
- Manual processes for I-9 verification, E-Verify checks, and converting dozens of contractors to full-time
- An ambitious mandate to scale from zero to 70 employees in a single year
This intense workload quickly exposed limitations in their recruitment approach.
“I hired 25 new employees and converted 35 contractors in a single week, but only after I found the right tools.” — Amanda Harrison
Legacy video interview platforms added unnecessary friction:
- Candidates struggled with interview links that didn’t work on mobile
- Hiring teams manually scrolled through individual transcripts without useful summaries
- AI-driven insights were limited and difficult to act on
The solution
Ohla US streamlined recruitment with Truffle’s one-way interviews, with setup completed in a single afternoon:
- Effortless intake. Amanda added each job description into Truffle, defined critical success metrics like sales-per-shift goals, bilingual abilities, and weekend availability, and Truffle generated a tailored pre-screening interview.
- Rapid candidate outreach. Applicants from Indeed and Facebook received a single universal Truffle link, eliminating ATS integration headaches.
- Instant AI-based candidate triage. Truffle’s match scores surfaced the strongest applicants, letting Amanda review 600 candidates a week without burning out.
- Clear summaries for hiring managers. Managers reviewed brief AI-generated summaries instead of full videos, then used follow-up interviews to focus on cultural alignment rather than résumé recaps.
“The candidate interface is so straightforward. Zero emails from applicants unable to access their interviews.” — Amanda Harrison
The result
With Truffle automating initial screenings, Ohla US saw transformative results in a matter of months:
| Metric | Before Truffle | After Truffle | Impact |
|---|---|---|---|
| Average sales per shift | 2 | 4.8 | +140% |
| Team meeting sales quota | 40% | 87% | +47 pp |
| Weekly hiring throughput | 10 hires max | 70 hires | 7× faster |
| Candidate screening capacity | 30/day | 600/week | 10× boost |
Today, well over 90% of Ohla US’s field team consistently meets their sales targets, thanks directly to improved hiring quality enabled by Truffle.
Why it worked
- Rapid efficiency. Automated knockout questions filtered out unqualified quick-applies, so Amanda only reviewed serious candidates.
- Candidate-friendly experience. Mobile-friendly, accessible links boosted applicant engagement.
- Actionable signal. Clear, easy-to-read summaries gave hiring managers the confidence to move quickly.
What’s next
Ohla US plans to integrate Truffle with its Zoho ATS through Zapier, eliminating manual processes entirely. Amanda is also piloting Truffle’s audio-only mode for entry-level roles, reserving video for beauty advisor positions.
Key takeaway
For businesses navigating intense hiring pressure, the right tools should give time back, not take more of it away. With Truffle, Amanda and the Ohla US team turned recruitment from a bottleneck into an engine for growth, literally doubling retail sales performance.
If your hiring needs are demanding, follow Ohla US’s example: automate initial candidate screening and invest your human energy where it counts, developing the talent that directly grows your business.