Sean Griffith on Marketing in the Age of AI: AI hiring and generative search
Sean Griffith joins host Emanuel Rose on Marketing in the Age of AI to connect two threads: how AI-assisted screening moves hiring past the resume, and how generative search, AEO, and GEO are reshaping SEO for small businesses.
Key takeaways
- AI-assisted screening helps small businesses move past the resume and see how candidates actually think and respond.
- Generative search, AEO, and GEO are changing SEO. Showing up in AI answers is becoming as important as ranking in classic search results.
- Sean's SEO-first playbook helped scale SimpleTexting from $1M to $40M ARR, and the same self-serve growth thinking still applies to SaaS today.
Sean Griffith, founder of Truffle, sits down with host Emanuel Rose on Marketing in the Age of AI. The two cover a lot of ground: how AI-assisted screening moves hiring past the resume, and how generative search, AEO, and GEO are reshaping SEO for small businesses.
Sean also shares lessons from scaling SimpleTexting from $1M to $40M ARR with a self-serve, SEO-first strategy, and how that same thinking shaped how he built Truffle. Watch the full episode above.
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