Writing the perfect job ad is key to attracting the right candidates for your open roles.
It’s not enough to simply list qualifications and responsibilities—you need to post an Indeed job listing that stands out, connects with your ideal candidate, and clearly explains why they should apply.
Whether you're looking to hire quickly or find someone with specific skills, crafting a well-thought-out job ad can make all the difference.
In this guide, we'll show you how to write the perfect job ad on Indeed, including a helpful template to get you started.
A well-written job ad does more than just inform candidates about a job opening. It serves multiple purposes:
Follow these steps to craft a compelling, detailed job ad on Indeed that resonates with candidates and encourages the right people to apply.
Your job title should be clear and specific. Candidates searching on Indeed rely on keywords to find relevant positions. Avoid vague titles like “Marketing Ninja” or “Customer Service Rockstar,” as these may not attract the right candidates. Instead, use titles like “Marketing Coordinator” or “Customer Support Specialist.”
The introduction is your chance to grab the candidate’s attention. In just a few sentences, explain what makes your company unique and why this role matters. Share the bigger picture—why this position is important to your team and how the candidate will contribute to the company’s success.
Example:
“At [Your Company Name], we’re on a mission to [insert company’s goal]. Our team is passionate, driven, and dedicated to [industry-related goal]. We’re looking for a [job title] who shares our vision and wants to make an impact in a fast-paced, innovative environment. If you're excited about [specific project or task], then this role is for you.”
Now that you've hooked the candidate with your intro, dive into the day-to-day responsibilities of the role. Be concise but thorough. Make sure to list essential tasks the candidate will be responsible for, while avoiding long paragraphs. Bullet points help break up text and make the responsibilities clear at a glance.
Example:
Qualifications should be realistic and reflect the skills necessary for the role. If you're looking for a certain level of experience or specific technical abilities, mention them here. Avoid overwhelming potential candidates with a long list of requirements—focus on the essentials.
Example:
This is your chance to show why your company is a great place to work. Share details about your company culture, any team-building initiatives, and unique benefits. Candidates are increasingly looking for roles that align with their values, so highlighting your company’s mission and environment can set you apart from the competition.
Example:
“At [Your Company], we believe in fostering an inclusive and supportive work environment where everyone has the chance to grow. Our team enjoys flexible work hours, competitive salaries, and professional development opportunities. We’re dedicated to giving back to our community, and we regularly organize team events and volunteer initiatives.”
Being upfront about compensation can save you time in the hiring process. Including a salary range shows transparency and ensures you attract candidates who are comfortable with the compensation offered. Be clear about any bonuses, equity options, or other perks.
Example:
Compensation: $60,000 - $75,000 per year, depending on experience, plus performance-based bonuses.
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Here’s a template to help you create the perfect Indeed job ad. You can modify it to fit your company and the specific role.
Job Title: [Insert Job Title]
Location: [Insert Location or Remote]
About Us
At [Your Company], we’re passionate about [mission or goal]. We believe in [core value], and our team works hard to [specific mission]. If you’re looking to join a dynamic team that’s focused on [insert industry challenge or goal], then you’ve come to the right place.
Responsibilities
As a [Job Title], you will:
Qualifications
We’re looking for someone who has:
Why You’ll Love Working Here
At [Your Company], we offer:
How to Apply
Please submit your resume and a brief cover letter explaining why you’re a great fit for this role. We look forward to hearing from you!
The perfect Indeed job ad isn’t just about listing tasks and qualifications. It’s about telling a story—your company’s story—and showing potential candidates why they should be excited about joining your team. By following these steps and using our template, you’ll create a job ad that stands out, attracts qualified candidates, can be used on any Indeed alternative, and helps you hire faster.
The 5 C's of interviewing include Competency, Character, Communication Skills, Culture Fit, and Career Direction. Competency involves having the necessary technical skills for the task, often assessed through technical evaluations during the interview.
To conduct an effective interview, start by making the applicant comfortable, such as by establishing rapport with a shared topic before diving into more challenging questions. Utilize open-ended questions to encourage detailed responses, listen more than you speak, take notes diligently, and be mindful of legal boundaries in questioning.
When giving an interview, it's advisable to arrive early, prepare a brief summary of your experience relevant to the position, listen attentively to each question, maintain a positive demeanor while avoiding negative remarks about previous employers, and be conscious of your body language and tone.
A good interview should begin with a friendly opening to make the candidate feel at ease, followed by proper introductions. Set clear expectations for the interview, treat it as a conversational exchange to gather essential information, and share your leadership philosophies. Finally, allow the candidate to ask their own questions.
